Remember that- Your personal brand is what people say about
you when you are not in the room.
·
SEO
Helps You to Stand out from the Crowd
·
SEO
Leads to greater Opportunities
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Branding
Inspires Trust in Your Audience
In this digital era, People can
learn about your personal information in a heartbeat. Whether it is a potential
employer researching your published articles or someone who wants to know about
your job status, the first page of Google serves as a platform to show off your
personal brand.
Most users find what they are
looking for in the first 3–4 links on the SERP (search engine results page).
Whether you are providing a marketing service or any other kind of service, you
need to be found by your prospective clients amongst the first results.
Why personal branding is important
Branding is important aspect in
today’s business world. Branding is more than a logo, a slogan, or a design
scheme, it is the experience you offer to your customers, it’s how you make
them think and feel about what you do. The Personal online brand can be more important
than a company brand when looking to win a new client.
Branding is about credibility
that precedes the service or product. It has the power to generate positive
associations before you even start to talk about what you have to offer.
For example, you offer a product
or service. It has tangible features that can be described. But the people who
buy your product are not just because of the feature of the product, there’s
something else in the equation. They buy because of something that appeals to
their emotions, something intangible.
That something is your brand
identity. Your market positioning, your mission statement, your uniqueness,
your essence, your personality, and your message.
How SEO influences your personal branding
SEO is about improving user
experience, which is why Google is concerned with speed, web design,
high-quality content marketing, mobile-friendliness, and so on.
Personal branding is an easy and
worthwhile adventure, especially when the right SEO strategies are implemented.
If you have a personal website, but is it optimized for SEO? Have you used Meta
tags and Meta descriptions? How does your page-load speed look like? What about
building links? How does your index look like? Answers to all of these
questions are important in ranking your website on the first page of SERP
(search engine results page.
How well you optimize your
website for the search engines greatly influences the amount of revenue you
generate for your business. So To make your users feel good about your brand, SEO
focuses on the different user experience modules such as
Useful: Your content should
be high quality, usable and appropriate.
Usable: Users should be able to navigate your page quickly.
Desirable: The design should be appealing to your target audience.
Findable: Focus on content and make it easy to search for
information.
Credible: The brand should show signs of authority and inspire
confidence.
Search engines evaluate the
overall user experience and determine if your site is the best result to show. That’s
why most of these attributes, like being useful, usable, findable, accessible
and credible map directly to SEO. You're not just focusing on building links with
branding, you're building a name, a profile, a reputation. And Google is
listening.
Branding strategies to boost your SEO
·
Promote
your brand name
·
Contribute
to Interviews
·
Blogging.
·
Content
marketing
·
Participate
in discussions
·
Optimizing
For Google Searches
·
Optimizing
Social Profiles
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Optimizing
for Keywords
For example- If you're in the digital
marketing industry, it's important to work on "digital marketing" in
your bio, along with any other areas you're interested in and want to work in.
Taking your bios and descriptions seriously would greatly benefit your online
presence and personal branding, as this is how people find you and is often the
basis for the initial impression of users.
Summary
SEO can improve your brand by
making you appear in front of the eyes of the people you want to reach. With an
invaluable SEO strategy that includes good social media profiles, top
influencer connections, regular quality content, and a detailed Meta
description, you can easily utilize your personal branding to produce your
desired results. It’s not an easy feat, but it can be done.
It is important to note that Search Engine
Optimization (SEO) is not a one-time process. When you manage to draw traffic
using your SEO strategy, you need to keep maintain it, otherwise, you will lose
the top rankings.
